It’s undeniable that digital marketing has become essential for every business. Google ads, emails, and social media all give businesses something print usually can’t — access to potential customers all over the world. Despite this truth, print marketing is more effective than ever. FedEx conducted a survey and learned that 90% of customers think print marketing will always be essential for businesses, 85% said professional print marketing would persuade them to utilize a business, and 90% said they judge small businesses by the quality of their print materials. AlphaGraphics knows this, which is why we think print is so important.
Why is Print marketing Still Important?
For one, people still care about it, the statistics above prove that. But aside from what customers are saying, print is able to connect with your audience base in different ways than digital can. Let’s dig into some of the important aspects and benefits of print advertising and marketing.
Businesses Depend on Print Products
Whether your small business marketing strategy relies on digital or not, print will always be a part of your process. It helps bolster your branding, connect with customers in person, and provide them with something tangible to prove your worth and expertise in the industry.
Signage and print materials help people locate shops and connect with services they need, like touring a new home model at one of your community sites. Every year there are new and exciting print materials to explore, everything from door hangers and banners to postcards and pamphlets.
Print Provides a Personal Touch
Everybody gets digital correspondence, in fact, we’re sure your promotional email folder is filled with ‘sign up now!’ or ‘sale happening!’ notes from your favorite brands. It doesn’t help to know that everyone is receiving those emails. Walking into a local shop and being handed a brochure about their services feels more personal, customers get face-to-face time, and they feel singled out and special.
Print Appeals to Almost Everyone
Regardless of age, gender, or race, print is still applicable, relevant, and appreciated. Getting a physical piece of mail, for example, with your name on it, can make you feel spoken to whether you’re a high-end luxury client or a millennial being offered a promotion.
It Fits Seamlessly Into The Bigger Picture
When thinking about how to promote your business locally, you don’t want to just print a few flyers and call it a day. It’s all part of a bigger picture. If you plan your print marketing strategy well, your print, emails, online banner ads, radio spots, and more will all work together to give your audience the complete picture of who you are and what your company can offer them.
Is Print Advertising Still Effective?
The short answer is yes. As a small local business, you’ll need to, more than anything, prove and maintain your authenticity. To do so, creating a strong brand is crucial. The best way to promote your brand? Through print marketing used to connect with your target audience. Let’s go over the power of print marketing:
You’ll Create A Tangible Connection
Digital marketing can easily be swiped away, deleted, and forgotten about, but printing materials leave a lasting impression. For weeks your potential customers might leave your brochure on their coffee table, staring at it day after day. It is a good and constant reminder of your brand and your business.
Local Familiarity
Print marketing materials stay local, like your business. So you can really lean into the local lore and landmarks. Think about slang, weather, culture, or imagery that will connect readers to where you and they are located. It makes them feel like they are talking to a friend or neighbor.
More Intimate
Like we said before, print marketing provides a personal touch. It gives you a great advantage in local customer targeting because you can adjust how you speak when handing out materials in different neighborhoods, for example.
Authenticity & Trust
Local print marketing makes your material and your brand feel authentic. Tying your local roots to your customers is helpful when they are trying to relate. Your brand will come to life on paper and make a visual impact and connection with your customers, allowing them to build trust with you as if you were a neighbor (because you are). Sometimes ads and emails can appear ingenuine and ‘spammy,’ so handing out or mailing print materials is more trustworthy and therefore sometimes more effective.
AlphaGraphics Print Marketing Services
AlphaGraphics has the proven experience, creative solutions, exceptional service, and partnership capabilities for any needs that your business has in the field of print marketing. It’s AlphaGraphic’s goal to elevate your marketing strategy with print. We want you to leave a positive impression with your customers, reflect the quality of your service and represent the standards your business sets.
We understand that every touch-point is a reflection of your brand and can print anything, including:
- Brochures & Booklets
- Business Cards
- Calendars
- Custom Stationery
- Flyers
- Manuals
- Postcards
- Promotional Products
- & So Much More!
Owning a Franchise
Want to be a part of the team that makes local businesses' print dreams come true? Own a franchise business! Reach out if you want to learn more about how to become a franchise owner, what it means for you, and how AlphaGraphics can support you.