Whether you are applying for a job or looking to open a franchise, it's important to understand the culture of the company in question. Every brand has a certain feel and structure, but not all may be a good fit for you. After all, each of us wants to feel like we fit in, and that we’re a part of a healthy, thriving workplace! In the last decade or so, more brands are emphasizing the importance of positive company culture, and this can have many benefits for the franchisees, employees, and the company as a whole. So, here is some business advice for franchisees both current and up and coming.
One of the top reasons a good company culture is so important is that it attracts top-quality talent. As a potential franchise owner, this applies to you in two ways: joining a parent brand that you’ll be proud to be a part of, and also continuing your own positive culture in your store to attract great employees. A company’s values, ideals, goals, and attitudes become a part of that company’s identity, and you want to have a good fit.
A second reason why positive company culture is so important is that it increases overall workplace satisfaction and staff engagement. When you join a company that is vibrant, welcoming, and helpful, you’ll be happier in your job. Look for a parent brand that offers this kind of family atmosphere, then recreate that in your individual store. Fostering creativity, self-care, charitable giving, and similar aspects builds a positive brand image and makes people more enthusiastic about coming to work every day.
The last reason why company culture is important is that it incorporates organization and values. If you are a potential franchisee, make sure the company you’re aligning yourself with is both well-organized and has values that you share. Feeling supported, cared for, and invested isn’t just about casual Fridays and coffee in the office. It’s also about efficiency, structure, and reliability. The personal touches are there to add depth and humanity, fleshing out the real-life experience of a franchise owner and their employees.
AlphaGraphics is proud to have a positive reputation as one of the best franchise companies to join, and we can’t wait to talk with you about our current business opportunities! Reach out to our team today for more solid business advice for franchisees!