Events of 2020 forced many in the franchising industry to change the way they did business. In some cases, that meant franchises having to develop new avenues to generate revenue while others introduced new products that customers could utilize.
The one issue that almost every franchisor had to address was how to host discovery days for potential franchisees. Unable to meet face-to-face for the majority of 2020 and 2021, franchises were forced to tackle this very important event virtually. With many COVID restrictions being lifted, franchises are beginning to return to in-person discovery days while some are still reliant on virtual meetings.
Here to talk about offering virtual, in-person or a mix of discovery days is Bill McPherson, vice president of franchise development at AlphaGraphics, a leading franchisor of printing and marketing solutions.
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