It is important for franchisors to nurture potential buyers and assist them in every step of the process, from initial contact to finalizing paperwork. The truth of the matter is nurturing has always been a key
factor in acquiring new franchise owners.
Whether it is worrying about a pandemic, the economy, or who is in the White House, potential franchisees will always have concerns when it comes to starting a business. Nurturing leads is part of any successful franchise development process!
Nurturing the candidate is about more than convincing them you are the right franchise. It’s about building a relationship with a potential buyer and providing them with the necessary information about the business. It’s the franchisor’s job to advise and consult with the candidate, so they can make an informed decision. It’s through this process that a solid relationship is formed between the two parties.
Staying in front of the candidate is paramount for any franchise looking to grow its franchise base. To build a successful nurturing campaign, there is a variety of options and strategies that a franchisor should consider.
Read more at: https://franchisingmagazineusa.com/expert_advice/build-relationships-with-potential-franchisees-through-nurturing/