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Bill McPherson on How AlphaGraphics Franchises Have Responded to COVID-19

Bill McPherson, VP of franchise development, discusses how AlphaGraphics franchises have pivoted their product and service offerings in response to the pandemic. He also addresses the current ownership structure, changing print buyer habits, and how AlphaGraphics corporate helped its franchises roll out more robust digital storefront capabilities.

Read more at Printing Impressions.

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